TBWA HAKUHODO/Account Director/Supervisor【外資系クライアント担当】
2024/03/28- マスコミ・メディア : 広告・PR
- 広告 : プロデューサー・ディレクター
- 東京都
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Position Account Director/Supervisor Scope of role The account person is responsible for the day-to-day management of global brand company, working on brand marketing communication as a brand agency such as Brand Communication Strategy, Brand ads film/TVC, social management, digital comms and other activations. The Account person plays an important role in attaining the following: 1. Build a strong relationship with the client brand team, marketing directors/project managers and all key stakeholders to deliver solutions for their business and branding opportunities. 2. Quality control and project management of all creative work that assigned to the agency. 3. Manage strategy and creative development process Key aspects of the role 1. Management and development of day to day and key client relationships 2. Partnering and managing teams to develop the brand strategies for the brand and produce creative assets, plus exploring opportunities for other scopes. 3. Quality control and improvement of the output of the group in the creation of brand strategy and creative output that reflects local consumer insights. 4. Understanding the recommendations are grounded in consumer insights and that these insights should lead to communications recommendations, not just traditional media plans. |