ELCジャパン/FY25 Marketing Talent
2025/01/10- メーカー : 化粧品
660~1680万円
- マーケティング : 販促
- 東京都
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TALENTS NEEDS SUMMARY: The Marketing Talents at ELC holds primary responsibilities to be the “center of brand marketing” and support BGM/marketing leaders on overall brand strategic planning and execution to achieve brand goals. To achieve responsibilities, it is also required to collaborate and provide insights to Brand team and affiliate teams to ensure unity and execution quality. KEY ROLES & RESPONSIBILITIES ・Decision Making ? Indicate type of decisions typically made and the overall impact of those decisions. ・Problem Solving ? Indicate the nature of problems regularly encountered and the complexity of the solutions. ・Independence of Action and Accountability ? Indicate the general degree of independence which may range from closely monitored to setting direction. ・Budget Responsibility ? Indicate degree of financial accountability. Include actual amount of operating budget and/or cost savings. Include net sales plan responsibility, if applicable. ・Senior Manager Leadership ? Indicate management responsibility including planning for the department’s future needs, operations, hiring, performance management, salary decisions, talent planning, etc. (i.e., one team, multiple teams, etc.). Key Accountabilities (but are not limited to): 1. Strategic Planning ・Develop mid-term brand strategy to improve brand value and to drive enhanced mid-term sales and market share targets through working in brand transformation internal/external partners and update it annually ・Consider global brand objectives to set challenging yet attainable brand sales and profit goals(P&L) for the affiliate, and connect with APAC ・Evaluate competitive challenges for brand and identifies opportunities and risks for growth and profit enhancement ・Ensure that brand philosophy is aligned, and brand image and position are properly represented in brand strategy in accordance with corporate standards 2. Consumer Marketing ・Validate framework and strategy for mass and online media planning on marketing moments, targets, channels, platforms ・Validate Art of Repeat lifecycle campaign content planning, framework of omni CRM customer journey, new acquisition strategy, categorization of customer segments ・Validate consumer segmentations by consumer attributes to adjust marketing approach to each consumer segment ・Validate channel activation for brand.com, 3PP, retailer.com, DS, FSS commercial touchpoints to maximize traffic, conversions, retention ・Validate framework design and strategy for SNS, such as targets, platforms, KPIs, budget, Dos & Don'ts, social listening strategy, re-post rules etc. ・Review the creative creation, adaptation, resize, retouch for Brand.com, 3PP, retailer.com, offline channel, eDMs, DMs, Line ・Validate influencer management including contract negotiation/management, appearance etc., to create contents aligned with Consumer Marketing strategy 3. Product Marketing ・Develop category/hero products/new products strategy to identify key goal, claim development and communication plans ・Validate standardized and visualized workflows and processes to execute product marketing operations such as product continuity/stop management, product pricing management, product visual asset management, and VMD/store brochure guidance |