外資系大手化粧品会社/Online Business Specialist(Prada)
2025/10/14
New
- メーカー : 化粧品
600~1000万円
- Webサービス・制作 : ECサイト運営・ECコンサルタント
- 東京都
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KEY RESPONSIBILITIES ・Develop an online business strategy to implement the brand strategy : In respect with E-commerce Mgr/Director strategy, increase brand’s online & multi-channels turnover, setting out the distance-selling strategy for a given clientele, ensuring incubation of new businesses & brand growth in the business market, in line with brand’s identity and objectives ・Develop and Implement each online channel strategy and drive sales, ensure profitability and growth of the brand eFLAGSHIP, e-shop-in-shop, e-retail and e-tail sites ・Set, monitor and achieve full year and monthly sales target and other KPIs of each online channel. ・Optimize marketing calendar (launch date, animation, promo, owned media communication calendar) and e-merchandizing strategy for each online channels in link with the marketing plan and in collaboration with marketing team. ・Elevate communications and customer experience as a brand fragship by providing high-quality contents, service, and eDM communication. [eFLAGSHIP] ・Ensure branding on other online channels in line with brand’s identity and communications, collaborating each channels rep. ・Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) for online channels and provide data expertise to deploy & adapt the strategying ・Track and measure site & Business performance to increase programs ROI ・Track and measure customer satisfaction(NPS, Consumer comment, Review) ・Support team members (N-1, online other platform rep, UIUX) can collaborate with other departments smoothly and efficiently to maximize their performance. RELATIONS ・Partner closely with Brand marketing and business planning teams and Brand MCM members ・Guide and collaborate closely with LINEGIFT/RAKUTEN/ZOZO/ATCOSME rep ・Partner closely with CMO team and other brand OBMs in country ・Partner closely with DMI and Brand Zone team ・Partner closely with Operations&CCS team ・Partner with E-Retailer and E-Tailer, with support from E-KAM ・Partner closely with Zone Digital team |