外資系大手化粧品会社/Media Specialist
2024/02/15- メーカー : 化粧品
600~900万円
- マーケティング : 広報・PR・広告宣伝
- 東京都
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Key Job Accountabilities 主要職務 To manage brand's digital plan and execution Define and implement the Digital strategy for the brand; develop and maintain the brand website. Develop powerful integrated campaigns in line with Marketing, Merchandising, Education and PR activities. Develop contents to enrich online and offline communications and help the brand reach its awareness and sales objectives. Gather local needs and find relevant creative partners. Develop a communication style specific to Digital, more in phase with digital consumers’ expectations. Ensure a strong presence on social media, with a deep understanding of each network's specificities and consumers' expectations. Setup target KPIs of digital activities (campaigns, ecommerce, social media), analyze and monitor performances, propose and execute improvements. Collaborate with HQ digital team to optimize the actions in Japan. Analyze brand's and competitors' interactive activity to make recommendations to management. Monitor budget on all directly managed activities. |