外資系大手化粧品会社／Brand Marketing Coordinator
2026/03/13
New
- メーカー : 化粧品
500～800万円
- マーケティング : 広報・PR・広告宣伝
- 東京都
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Reports to: Brand Marketing Manager Job Summary Support in executing all local marketing and communication activities and ensure brand exposure is consistent and aligned with our brand identity and philosophy. AESOP CAPABILITIES This role is at the Self level, which refers to the contributors who deliver service and support directly to internal and external clients. The critical Aesop Capabilities for this role are (in order of priority): Capability Desirable behaviors 1. Execution Taking accountability for achieving goals, and tenaciously completing work of consistent excellence. 2. Decisions & direction Analyzing information and committing to a course of action. 3. Building partnerships Building and maintaining the relationships needed to achieve results. JOB RESPONSIBILITIES Brand Image ・Understand what makes our brand unique in a measurable manner and accordingly always act in a way that will let us maintain and/or improve our brand image ・Work closely with Brand Marketing Manager to ensure that we are present in media outlets/channels that will maintain/improve our brand image and awareness goals (e.g. architecture, design, literature, etc.), leveraging product placement and brand assets ・Ensure that all public communications are done following our brand image and tone and manner (including videos, images and texts) Public Relations ・In line with Aesop global and local strategies, work closely with Brand Marketing Manager and public relations agency to define and maintain an adequate and rigorous standard for Japanese media list and coverage management and maintenance ・Work closely with the right partners/tools to establish and maintain strong relationships with relevant industry key opinion leaders and digital advocates ・Manage all incoming media requests and ensure prompt and thorough follow up with the relevant partner(s) ・Ensure all media releases are up to date and proofread by the relevant departments ・Be the key point of contact for our various agency partners Events, Partnerships and Sponsorships ・Coordinate events, partnerships and sponsorship activations in line with the yearly marketing calendar and guidelines supplied by global/regional teams ・Act as a liaison between all relevant stakeholders (internal and external) to gain support for smooth execution of events ・Assist in researching, identifying and generating new sponsorship opportunities by establishing and maintaining relationships with culturally aligned partners Social Media Marketing ・Utilizing the appropriate tools, collect data to monitor and analyze trends that are relevant to our brand and ensure the findings are shared with relevant stakeholders in a timely manner ・Plan and execute social media plans that support our strategic directions and priorities New Store Openings ・Work with Brand Marketing Manager to manage internal and external communications related to new store openings/relocations and leverage communication opportunities ・Act as the key point of contact for communications related inquiries from external partners involved in the project(s) ・Thoroughly plan and ensure project progress is on track using the appropriate project management tools Internal Engagement ・Foster a spirit of transparency and collaboration by sharing about our Brand Marketing activities with our office colleagues and store consultants ・Assisting Brand Marketing Manager, regularly feed materials and stories that elevate our colleagues’ engagement and understanding of the brand to ensure correct messages are delivered to customers Reporting ・Support Brand Marketing Manager with monthly reports on brand marketing activities ・Analyze and help internal stakeholders visualize the performance of our brand marketing efforts on a regular basis (with tools such as, but not limited to, our weekly brand marketing dashboard or our weekly coverage email) |