外資系大手化粧品会社/Brand E-Business Specialist
2024/02/15- メーカー : 化粧品
600~900万円
- Webサービス・制作 : ECサイト運営・ECコンサルタント
- 東京都
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KEY RESPONSIBILITIES ・Implement the E-commerce strategy: In respect with the brand / division model, increase brand’s online turnover, setting out the distance-selling strategy for a given clientele, ensuring incubation of new businesses & brand growth in the business market, in line with brand’s identity and objectives ・Drive sales, ensure profitability and growth of the brand EC platform sites ・Collaborate with Brand online business manager and other channel reps. to work efficiently and effectively. ・Optimize the site ergonomic, on-line assortment, e-merchandizing strategy: catalogue, trade, promos, testing, new parts on the site, media … in link with the marketing plan ・Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices for online channels and provide data expertise to deploy & adapt the strategy ・Track and measure site & Business performance to increase ROI ・Track and measure customer satisfaction (NPS, VOC, Review) ・Facilitate technology, tools and partners deployment to improve platforms and functionalities, working closely with the EC partners, IT and related teams ・Ensure branding on e-business touchpoints, collaborating with Brand |