外資系大手化粧品会社/Brand Business Leader(PPD)
2026/02/12
New
- メーカー : 化粧品
~1200万円
- マーケティング : 商品企画
- 東京都
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Main mission: Owner of Brand Marketing Strategy across all channels Protect and grow brand equity, product portfolio across all executions and touchpoints Key Job Accountabilities 主要職務 Ownership of the brand strategy and vision - Develops the omnichannel brand strategy in a B2B, B2C and business centric approach - Develops a growth plan and implements, including price strategy - Develop overall product launch plan while validate campaigns, ensures brand equity consistency across touchpoints - Supervise O+O marketing plan and cycle, align with entities - Supervises POS, Salon strategies - Supervises Communication/Media plan - Supervises Media / Advocacy and Education plan Product portfolio management & communication - Prepare launches plans, briefings and reportings with internal and external stakeholders - Manage sales forecasts with channel owners - Create forecasts for new products, launches - Manage A&P in agreement with the deputy GM of the division Team development - Manage marketing team, including product team - Build a high performance team and create a collaborative, inclusive place to work Collaboration Work with local corporate team, regional (Zone), global teams (DMI) to share and adapt activations, frames |