外資系大手化粧品会社／IT CRM Expert2021/11/15
- メーカー : 化粧品
- デジタルマーケティング : CRM
Essential Job Functions
・ Become the subject matter expert in our CRM data, including cross-channel analysis from multiple data platforms and staying abreast of industry trends and best practices.
・ Partner with business team to providing actionable insights that lead to improvements in campaign performance and drive incremental conversions/revenue.
・ Support the ongoing monitoring of the CRM system, including ensuring data integration runs smoothly and troubleshooting issues.
・ Create relevant & actionable dashboards, reports and ad hoc analyses to support decision-making across the company (e.g. marketing, ecommerce, store ops, merchandising, & customer care).
・ Help establish data-driven customer personas to optimize messaging around demographic and behavioral audience segmentation.
・ Lead efforts to implement, organize & maintain customer data tracking across all channels.
・ Perform regular gap analyses on our customer data ecosystem, including implementing best practices and programs to improve data collection.
・Support cross-functional stakeholders by partnering on KPI selection & measurement, determining incremental value.
・ Become CRM advocate/evangelist across the company. Train & guide various business units in self-serve reporting/analysis and how they can gain value from our data.
・ Proactively identify strategic opportunities & provide recommendations based on ad hoc data mining of CRM ecosystem.
・ Become a thought leader in how to measure our customers’ experiences with our brand