外資系大手化粧品会社/Online Business Manager
2026/03/13
New
- メーカー : 化粧品
~1500万円
- Webサービス・制作 : ECサイト運営・ECコンサルタント
- 東京都
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Key Job Accountabilities 主要職務 You will be responsible for Lancome / Helena Rubinstein brands Online Business (eCommerce) - Develop an online business strategy to implement the brand strategy: In respect with brand strategy, increase brand’s online & multichannels turnover, setting out the distance-selling strategy for a given clientele, ensuring incubation of new businesses & brand growth in the business market, in line with brand’s identity and objectives. - Develop and implement each online channel strategy and drive sales, ensure profitability and growth of the brand eFLAGSHIP, e-shopin-shop, e-retail and e-tail sites. - Set, monitor and achieve full year and monthly sales target and other KPIs of each online channel. - Optimize marketing calendar (launch date, animation, promo, owned media communication calendar) and e-merchandizing strategy for each online channels in link with the marketing plan and in collaboration with marketing team. - Elevate communications and customer experience as a brand flagship by providing high-quality contents, service, and eDM communication. [eFLAGSHIP] - Ensure branding on other online channels in line with brand’s identity and communications, collaborating each channels rep. - Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) for online channels and provide data expertise to deploy & adapt the strategizing. - Track and measure site & Business performance to increase programs ROI. - Track and measure customer satisfaction. (NPS, Consumer comment, Review) - Support team members (N-1, online other platform rep, UIUX) can collaborate with other departments smoothly and efficiently to maximize their performance. - Plan and execute festival animations (such as Black Friday, Friends & Family Member's Day etc.) across all channels, including offline in collaboration with Retail and Marketing team |