外資系大手化粧品会社/Digital PR Manager
2025/05/26- メーカー : 化粧品
800~1100万円
- マーケティング : 広報・PR・広告宣伝
- 東京都
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Responsible Mega KOL Activation Management ・Lead Mega KOL IMC Plan including casting and negotiation with the DTL/DAM and Brand team ・Maximizing Media/Social KPIs(Reach/Views/Engagement/VTR/EGR etc) to achieve business results. And reputation through Mega KOL content generation, management of Mega KOL social media channels, and development of optimum Mega KOL relationships through agencies. ・Generate UGC with Mega KOL/Gifting activities ・Maximize PR event reach by engaging with social influencers and develop the content to create social buzz. IMC Campaign management ・Create content for press releases with Brand team. ・Seeding and gifting activation to connect CPD brands and KOLs. ・Relation building with strategic media partners and generate publicities ・Managing own social account Agency management ・Working with casting agencies and multiple stakeholders(e.g. production/media) to achieve business results and identifying opportunities for high visibilty. Data Analysis ・Data Analysis for Mega KOL activities and deduce next campaign KPIs. ・Manage social tools(Sprinkr/TRAACKR etc.) KPI ・Digital Brand Performance( #of Views/Engagement, Share of Views/Engagements/Influence ) ・Maximize PR results with better ROI ・Brand business results Deliverables ・Working with the Brand team on product promotion campaign ・Brief to Casting agency ・Working with an Casting agency for influencer content creation/Gifting ・Working PLA with agency(KOL creative study/Learnings from media result ) Budget ・Mega KOL activation planning/ Mega KOL content creation/ Own social account management |